Launching a new business is an exciting phase. That feeling of excitement, empowerment, and accomplishment overwhelms you. You feel like you’re about to conquer the world and have it in the palm of your hands. From the moment you got your big, bright idea to the point of having a tangible company is a proud moment for you as an entrepreneur. Your business has now come to life. What an incredible moment, isn’t it?
Now is the time to be fully prepared for what’s to come. Once you launch your company, one of the most important tasks of sales and marketing is to track your results. One of the worst mistakes that an entrepreneur can make is to completely forget about this and overlook its importance.
I know you may be eager to get some new customers rolling in, but first you need to make sure that you’re marketing to them properly. You can’t just blindly put your product out and hope that it sticks. In other words, you can’t just merely cross your fingers and make a wish that you’ll easily attract customers.
Track Your Marketing Strategies the Right Way
Tracking your marketing efforts is a surefire way to knowing what will work — and what won’t — when it comes to attracting your customer base. Setting up tools such as social media automation and customer intelligence systems will give you great insight into what your target market’s interests are, what they respond to the most and the least, and how closely they engage in your content. There are plenty of metric tools available that you can incorporate into your marketing plan, so that you won’t be “in the dark” about the results of your efforts.
The best marketing metric tool hands-down is Google Analytics. It’s free and it’s easy to install it on your website, once you sign up for an account. With Google Analytics, you’d be able to pinpoint where your customers are located around the world, review the SEO keywords they’re searching for in order to find your website, and see which content pages they’re engaging with in real-time. You can also allocate your marketing budget into specific tasks, such as blogging or posting on social media platforms, and calculate your ROI after your first quarter in business. Other customer analytical platforms include Kissmetrics, Crazy Egg, and Clicky.
Social Media Tracking
Another way to track your marketing is by installing an automation system on all of your distributed content, which can include social media content, blog posts, videos, podcasts, and e-books — the choice is really yours. Software such as Buffer, Marketo, and Hubspot allows entrepreneurs to upload content into their system and measure its effectiveness on the customers. Automating your marketing efforts also allows you to schedule your posts and distribute them by a specific day, time, or user in the database. For example, if you want your business’s Twitter account to send out specific tweets every day at 8:00AM or 3:00PM, these tools can help you queue your marketing messages, deliver them out on time, and track how many of your followers clicked on your corresponding content. Similar to this are several e-mail and newsletter marketing tools that are also available as tracking resources. Sites like Constant Contact, Get Response, and Mail Chimp offer analytical data that you can browse through in your dashboard.
Don’t Forget to Review!
Reviewing data is key in figuring out if you’re giving your customers exactly what they’re craving. Do you notice them responding well to your blog posts more than your YouTube videos? Do they Tweet you more than they leave you messages on your Facebook wall? If you can track the hot spots that your customers gravitate towards, it will make the marketing process a whole lot smoother for you as an entrepreneur.