Do you ever wonder makes the difference between winning and losing? Success and Failure… The book presents the philosophies towards achieving our goals in life and says that success is our duty and obligation.
For those who haven’t heard of Grant Cardone. He is a NY times bestselling author, speaker and a renowned business and sales, expert. Grant Cardone was recently named the #1 marketer to watch in 2017 by Forbes Magazine and if you ever heard him speak or read any of his other books, he sure packs a huge personality.
In this book. Grant says that
1) We should set targets for ourselves that are 10X greater than what we believe we can achieve and
2) We should take actions that are 10X greater than what we believe are necessary to achieve our goals. The biggest mistake we often make in life is not setting goals high enough.
3)and lastly Taking massive action is the only way to fulfill our true potential.
My favorite excerpt from this book is this. Grant Cardone says.
“until you become completely obsessed with your mission, no one will take you seriously. Until the world understands that you’re not going away—that you are 100 percent committed and have complete and utter conviction and will persist in pursuing your project—you will not get the attention you need and the support you want.”
Rocky Marciano was the only undefeated heavyweight boxing champion in history.
What he did was he profiled the best and committed to doing double the work.
If Joe Louis’s training camp was 6 weeks long then Rocky’s was 12 weeks. When Joe Louis ran 6 miles per day at camp, Rocky ran 12 miles per day. This work ethic and 10X activity regimen allowed Rocky to be the best heavyweight boxer in history. His record proves it. If you ever watched him fight, you will notice that he was not a talented boxer.
His talent was his work ethic and punching power. The 10X activity allowed him to achieve the best record in boxing history.
I suggest you all pick up this book, as it presents deeper lessons and rules which you would benefit greatly from if you want to achieve your goals in life.
I want to leave you with this.
This book was a smack in the face for me and I am sure will be for some of you. Most of our beliefs and excuses get in the way of our success, we often get comfortable in life and our activity levels and work ethic dwindles over time. Starting today, we should wake up, and define the goals we want in life, career, wealth, health and relationships and put the 10x the intensity into the activity of achieving it.