5 Tips for Communicating with Your Social Media Audience

If you are a small business owner, establishing a solid social media presence is important. Social media platforms allow you to introduce your services, offer your products, and engage potential, as well as existing customers. However, setting up a social media page is not enough. You need to know how to effectively communicate with your social media audience.

1. Set Your Social Media Goals

Prior to creating a social media page or profile, take note of what you are trying to achieve from your online presence. Setting social media goals makes it easier to create action plans that will help you communicate with your social media audience and promote your business effectively.

2. Create Your Own Brand Identity

The moment you decide to create a social media presence, you become a brand; and defining your own brand identity is an important part of this process. Your brand identity will be tied to your social media marketing strategies and should be consistent throughout.

All photos, logos, business information, content posts, and descriptions should consistently reflect your brand identity. This will give your social media audience a strong sense of your business goals. It also establishes trust, making it easier for potential customers to see how your business relates to their needs.

3. Keep Your Social Media Image Updated

As a business owner, you fully understand the importance of reminding your target customers that you exist. The same thing applies to communicating with your social media audience.

Make sure that you regularly post about products and services that you offer. Update your social media page by changing profile and cover photos to reflect current promos. Always use high-quality photos and do not use or post about anything that does not relate to your brand image.

4. Keep Your Social Media Audience Engaged

The easiest way to get your social media audience engaged is to ask them questions. Post services and content on your social media page or website, and then ask your audience to comment. Ask them for feedback about your photos, activities, promotions, and more.

Ask your audience to like your posts and share them with friends. Ask questions that would stimulate their interest or get them to ask questions in return. The process is simple because by nature, people, love to share their opinions and feel that they belong. Making your social media audience feel invested in your business is a great way to build a community.

5. Acknowledge Your Social Media Audience

In essence, social media is a platform on which people can communicate with others regardless of where they are in the world. As a business owner, you should never forget this.

Acknowledge your social media audience by regularly thanking them for supporting your business. Ask them how they are and always find ways that your products and services can relate to their needs.

Ask permission from your existing customers to post their photos and success stories to your social media audience. On holidays or upon reaching milestones of your business, offer promotions and specials by asking your audience to like posts or share them with others. Letting your audience feel that they are appreciated will earn you their loyalty and more.

Effectively communicating with your social media audience is a sure way to attract new customers and keep your existing clients. Keep these tips in mind and enjoy the benefits of having a solid online presence.

Kristoffer John Cardona
I’m a passionate local business marketing expert, a husband and father of three (3) beautiful kids who I live for and who are my main source of inspiration. I am the Director of Marketing and Operations for global lingerie brand Affinitas Intimates & Parfait. Where I work with a group of equally passionate gals/guys where I work to lead my team in growing our brand profile globally as well as helping our retail partners and distributors maximize their success with the brand. I am also the founder and chief marketing strategist at Intrari (formerly Netsology) a San Gabriel Valley based performance marketing agency.