Are Your Sales Taking a Nose Dive?

I took a trip this Labor Day Weekend up Northern California to discuss marketing strategy with a client and help them be the most remarkable among their target market and also a little R&R with the family to see the beautiful Bay Area. As I drove up the 5 Freeway both going north and coming back, there are hundreds of …

4 Killer SEO Tips Every Local Business Need

Every business owner wants their website to get the top rank on Google search results. But make no mistake: getting and maintaining the top rank on search engine results requires a lot of hard work. Where there is difficulty, however, opportunity follows. If you are a small business owner who wants to increase your local customer base, here are four …

Google Did What? What You Can Do… (2 of 2)

Earlier in the week, I talked about how Google changed things up in regards to local search results. If you have not read my previous article in this series, please read Part 1. For those of you that were waiting on what to do. If your business has been affected or are a business looking for more customers, pay close …

Google Did What? This Can Doom Your Local Business (1 of 2)

Google Local Can Cause This

This is the first part of a two (2) series blog on recovering from the most recent Google algorithm update that has already affected your business. Local marketing has recently been the most powerful tools used by local businesses to really bring customers and traffic into their doors. Nothing has been more important to local businesses whether you’re a retailer, …

Local Citations and How They Impact Your Online Visibility

Usually when you hear that you have received a ìcitationî it is a bad thing, but in the online marketing world, the opposite is true. If you own a business and you have heard of or read about citations, you may have been confused about exactly what they are. In simple terms, a citation in the online world refers to …

4 Valuable Customer Retention Strategies

Even if your business has an established customer base, the only way to continue to grow your business is by keeping your customers interested and happy. These happy customers, in turn, produce more customers by way of positive reviews and word of mouth recommendations – not to mention feeding your bottom line with their repeat business. If you want to …