5 Reasons Online Marketing Overwhelm Can Ruin Your Efforts

Every business owner feels overwhelmed at some point in time; especially when it comes to Online Marketing. This emotion can result in a number of negative consequences that can hinder success. This article will provide valuable insight into why becoming overwhelmed can ruin your online marketing efforts if youíre not careful.

Disorganization and Clutter Take Over

Disorganization and clutter are the physical signs of being overwhelmed. When it comes to trying to learn the ro
pes of online marketing, this disorganization and clutter take on a ìmentalî state.

Trying to figure out what you should do, how you should do it, and when you should do it when youíre suffering from overwhelm can wreak havoc on your ability to market online successfully.

If youíre not careful, this will lead to major procrastination, which happens to be something that many small business owners struggle with the most when getting started online.

Goals, Objectives, and Priorities Disappear

A successful online marketing endeavor follows a set marketing plan. Every marketing plan contains a set of priorities that ensure a company reaches its online marketing standards. A plan spells out in detail which marketing tools, sites, and strategies will be used to reach your goals. However, if you become overwhelmed too quickly, your planning goes out the window, which is a bad beginning to an even worse ending.

Every successful marketing endeavor, online or real life, requires setting goals and objectives. When individuals feel overwhelmed, goals and objectives are usually not met because guidelines are not followed.

You become simply confused about what task is more important, how or when to start it, and how long it should take to complete it.

The Quality Suffers

When overwhelm sets it, itís extremely hard to focus, and as a result, quality suffers.

For instance, letís say you dive into blogging just because you feel like you NEED to do something different ñ and you take it on without any guidance, research, or structure.

What started out as your first post could turn into an error-filled, irrelevant piece of content that has readers questioning your company’s quality level.

Health Begins to Suffer

Feeling overwhelmed frazzles the nerves. Stress levels increase, which can result in all types of negative health conditions. Self-confidence begins to decline. When this happens, you begin to question your skills, knowledge, and overall capability of getting the job done.

Stress is a well-known culprit for causing a number of negative health ailments including heart disease, cancer, nervous breakdowns, hindered mental functioning, and respiratory ailments.

Should any of the extreme conditions above become a reality, your ability to run your business at all is seriously stalled.

Productivity Begins to Suffer

Online marketing requires a continual effort to keep your company’s name out in the public eye. When you or your employees feel overwhelmed, thought processes and work tasks will be scattered everywhere. This negatively affects productivity, which is likely to make a negative impact your bottom line.

As soon as you or anyone in your organization starts becoming overwhelmed, nip it in the bud. Your profits, productivity, and online marketing efforts depend on it!

Social Media Marketing Conversation-Starter Tips

When it comes to social media marketing, establishing good communication between you and your followers is pertinent in driving your business forward in todayís competitive market. Depending on the type of business you run, there are different methods you can use to start conversations that will ultimately generate new business.

While there are numerous ways to start successful conversations, the key is doing it in a way that supports your business goals. The following are a few basic tips you can use to get the ball rolling towards meaningful connections with your social media followers.

Establish a Human Connection

Unfortunately, with todayís technology, the use of robotic responses has caused many people to feel like just another ìsale.î Because of this, establishing that you truly are a living, breathing human being goes a long way towards gaining trust amongst your followers.

There was a time when addressing your audience by their first names or posting pictures was enough to show that you are real; however, that is no longer the case.

While you can still use these methods, the trick is to verify that a person actually posted them. You can do this by making a comment on a posted picture saying when and where it was taken, commenting on the current weather in your area, or just sharing normal day-to-day experiences in your business that people will relate to.

If you can do all of these things, your followers, in their natural tendency to move towards human companionship, will leave comments in response to your posts. As a result, you show them that you are indeed a real person, and conversations will ensue based off your personal dealings.


Involvement from social media fans is a great way to start conversations. By opening up real discussions, you close the ìdisconnectî that people experience when they are conversing through a computer. You will be able to make them feel as if their input truly means something to you.

Some examples of involvement include:
* Asking your audience for advice about a particular subject, asking them about personal struggles (related to your industry)
* Asking for pictures of customers using your products
* Having ìcustomer of the week/monthî competitions
* Asking for customersí opinions about decisions you are making in your business
When you open up to your social media followers and truly treat every one of them as a personal member of your online world, the conversations will come and flow naturally; this is the key to overall social media success.

4 Vital Website Content Tips

A website is made up of three essential components: URL/Hosting, graphics/design, and written content. Many website creators are preoccupied with aesthetics and have a keen eye for design, but not nearly as much concern and dedication is invested in the content.

While design is quite important, as it sets the tone and highlights the professionalism of your brand, it is paramount that your content gets at least an equal amount of attention.

Written content reigns supreme when it comes to your brand. It is the most difficult aspect of your website to flesh out, and can sometimes be an overwhelming undertaking. Here are some ways in which content makes the biggest difference.

Attract the Search Engines

The most impressive design on your website will never suffice in convincing Google that you have outdone the competition if you do not actually say anything. Above all else, search engines are driven by written content. When they crawl your page, they scan your text, searching it for quality, probing for links and relevant articles.

Search engines crave information that is pertinent to search terms, which is why keywords are the hallmark of your content. Having a lot of content, and ensuring it is rife with relevant information, is vital in achieving the organic rank necessary to drive the most traffic to your website.

Tell Your Story

There is no need to become over-involved in SEO jargon and lingo. What matters more than anything is that your content is written in a way that your guests, clients, and prospects find useful and helpful.

When you are writing the About Us page, do just do that. What is your business about? Offer your goals – past, present, and future. Insert images to divide large segments of text. Provide information in your content that will help answer questions your visitors might have.

Remember, your real target is an actual human being and not a search engine. That is why providing information that is both relevant and helpful is conducive to keeping your visitors from leaving your website to find one that can give them the information they are searching for. Be a human who writes like a human, for humans. There is nothing more sterile and inauthentic than a page so overwrought with key words that it becomes unintelligible.

Get to the Point

Successfully written content means understanding what your target audience wants. If you are a restaurant owner, then you probably want to provide your business hours, a downloadable menu, images of menu items and food, as well as photos of your restaurantís interior.

A page about your catering service or accommodating large reservations is tremendously beneficial. Conversely, it would not make sense to have staff directories with bios on every employee; that would make more sense for a financial institution or a university.

Mix It up a Little

Blogs are a great way for touching on broader topics with more detail. It offers new content for your website on a regular basis, thereby attracting new visitors and, most importantly, garners new links. When visitors read your blog and want to share it with others, it gets passed on via link format, thus drawing in more traffic from sources you may not have had access to otherwise.

Content does not always have to be words on a page. Depending on what service or product you offer, consider other avenues, such as a vlog (video blog), a podcast for download, or a fascinating infographic.

3 Ways to Ease Into Digital Marketing

Every business that wants to be successful in today’s marketplace must participate in online marketing. We are living in a digital world. Operating in an analog frame of mind will do nothing for perpetuating further success.

Stay up with your competition by learning how to ease your way into digital marketing so you can experience all of the benefits it has to offer.

Get a Mentor, Coach, or Consultant

No business can succeed by itself. Instead of trying to take on online marketing alone, find a professional who has achieved success in this area. This could be a mentor, coach, or consultant.

The shortcuts that come along with connecting with people who are already knowledgeable about online marketing are priceless. Not only do you avoid the many different headaches that come with going about things the wrong way, but you will also get a helping hand to ensure that your efforts results in more revenue.

Educate Yourself

A successful business owner is always learning. There are many facets of online marketing, so gain more insight by doing a little research. Do a search for online marketing sites and start reading up on the different options and how they work so you have some idea before you get started.

Download free reports and sign up for e-newsletters on the topic. Go to your local book store, and peruse the many magazines and books about online marketing. Go to your library, and check out some books. You can even upload books to your Kindle reader for extra learning convenience.

Join Networking Groups

Networking groups are just as important in the digital marketing field as they are in the traditional marketing venues. They play an important role in meeting other business owners and like-minded people. The groups themselves are a fantastic support community to encourage and inspire others to prosper and advance.

Find a networking group that fits your company’s products or services ñ both online and offline. Ask other business owners how they utilize digital marketing and if there are any recommendations available. You will be amazed at how friendly and helpful even your most fierce competition can be. A winner likes to see others succeed.

Make your online marketing journey a meaningful and successful one by taking these few steps before jumping in. Laying this foundation for success will make things a lot easier and a lot more profitable at the end of the day.