Using Text Message Marketing to Keep Your Customers Coming Back

In todayís technologically advanced world, customers have grown accustomed to instant gratification and can normally get whatever they are looking for with just a click of a button. Additionally, todayís customers are more informed in shopping. Gone are the days of going from store to store in search of a good deal. Instead, customers do their research online and come …

How to Drive Repeat Sales with Email Marketing

There is no shortage out there of companies eager to sell services that promise to boost your reach and extend your market share. The mindset behind these services is the idea that there is nothing more important than new customers are. This makes a kind of intuitive sense, so it is an easy sell. Of course, more customers mean more …

How Social Media Can Send You Hands-Free Referrals

One of the biggest challenges for small, local businesses in the information age is generating a sufficient amount of new customers with little time, costs, or effort. Current customer referrals are one of the major ways businesses increase local traffic through their doors and build their client base. Being successful in specific industries requires utilizing the available resources to create …

How to Establish Expert Status with Content Marketing

Your passion and knowledge about a particular subject will allow you to create rich content for marketing purposes. You can establish an expert status by brainstorming for ideas for content creation, and turning those ideas into blog or article topics. Regardless of your niche and your market, expert content creation is one key factor to building and maintaining a successful …

5 Tips for Responding to Online Negativity

Getting bad online reviews can be bad for business, but it does not mean your business is doomed. How you handle the negative review can say just as much asóif not more thanóthe negative review itself. These tips will help you get more local traffic through your doors and retain these new customers, despite a bad review. Stay Calm No …

5 Tips for Communicating with Your Social Media Audience

If you are a small business owner, establishing a solid social media presence is important. Social media platforms allow you to introduce your services, offer your products, and engage potential, as well as existing customers. However, setting up a social media page is not enough. You need to know how to effectively communicate with your social media audience. 1. Set …

5 Effective Video Marketing Tips & Ideas for Small Businesses

According to the Invodo report, ìVideo Statistics: The Marketerís Summary 2014,î 86.8 million smartphone users watch videos on their devices every day, and 65% of video viewers watch more than three-quarters of a video. Since video seems to be the favored communication style of many consumers, video marketing is an effective tool to get your marketing message across, engage, and …

5 Tips for Writing Online Press Releases To Generate More Local Exposure

Search engines regularly update their algorithms used to index and rank online content. This includes online press releases that you post online. Press releases are a great way to get more eyes on your business. There are some great free and paid press release sites. If you have considered using online press releases to increase exposure to local consumers, here …

What The Priest and My Daughter Taught Me About Marketing

What a very hot and blazing (literally due to the wildfires) Sunday in Southern California near the San Gabriel Mountains today. It was a family day and went to church in the morning and then proceeded to the bring the kids out to play indoor at a local mall. I know the topic seems weird, but it really happened. I …

Why Online Marketing is a Solid Investment Today

Online marketing, also known as iMarketing, Digital Marketing, Internet Marketing, as well as other terms translates into advertising online or on the web. There’s no disputing that it is a valuable tool when it comes to bringing business owners and consumers together. However, as a business owner, you may be wondering if it is truly worth the investment. Online Marketing …