I’m so pumped to give you my takeaways from this amazing book. This book has become on of my favorite business books. This is going to be a permanent item on my top book collection.
Gary vee for those of you that don’t know built his reputation in the Wine Industry, he took his fathers business from a liquor store and grew it into a 60million dollar empire and is now a rock star in the marketing world and consults with some of the top 100 companies in the world through his agency VaynerMedia. Like Charles Duhigg from my last review, I had a chance to meet with Gary at Inbound 2016 in Boston and he packs an ultra-energetic punch, he is like a human energizer bunny.
This book is an extension of that. He presents case studies and observation both present and future of real-time business, to really recognize the extreme importance of lifetime customer value and simply out-caring our competitors in business.
I want to leave you with this… Social media has brought back the small town courtesy we have lost along the way, by empowering us to share our thoughts with a click of our mouse or the tap on our phones. With this new found information, we and our companies need to foster goodness and take special care to show genuine interest in our customers well being.