I’m so excited to bring this fascinating book to you. It was written by Pulitzer-prize winning reporter Charles Duhigg and was a New York Times best-selling book.
Last year I attended the Inbound Conference in Boston, and was fortunate enough to meet him and listen to his talk about this particular subject and reading this book puts everything together.
If we understand how habits work, we can change them. Habits are choices we make at one time and stop thinking about but continue repeating them.
All of our habits consist of cues-routine-reward loops, and the easiest way for us to change this is to substitute the routine with something else while keeping the cue and reward the same.
Once we´ve figured out our habit loop – we have identified the reward driving our behavior, the cue triggering it, and the routine itself – we can begin to shift our behavior. We can change to a better routine by planning for the cue and choosing a behavior that delivers the reward we