What The Priest and My Daughter Taught Me About Marketing

What a very hot and blazing (literally due to the wildfires) Sunday in Southern California near the San Gabriel Mountains today. It was a family day and went to church in the morning and then proceeded to the bring the kids out to play indoor at a local mall. I know the topic seems weird, but it really happened. I …

Why Online Marketing is a Solid Investment Today

Online marketing, also known as iMarketing, Digital Marketing, Internet Marketing, as well as other terms translates into advertising online or on the web. There’s no disputing that it is a valuable tool when it comes to bringing business owners and consumers together. However, as a business owner, you may be wondering if it is truly worth the investment. Online Marketing …

5 Reasons Online Marketing Overwhelm Can Ruin Your Efforts

Every business owner feels overwhelmed at some point in time; especially when it comes to Online Marketing. This emotion can result in a number of negative consequences that can hinder success. This article will provide valuable insight into why becoming overwhelmed can ruin your online marketing efforts if youíre not careful. Disorganization and Clutter Take Over Disorganization and clutter are …

Social Media Marketing Conversation-Starter Tips

When it comes to social media marketing, establishing good communication between you and your followers is pertinent in driving your business forward in todayís competitive market. Depending on the type of business you run, there are different methods you can use to start conversations that will ultimately generate new business. While there are numerous ways to start successful conversations, the …

Mobile is Now a Major Factor in Ranking Your Website

If your company website is not mobile-ready, more than likely, you’ve been missing out on potential customers. When mobile users try to access websites that are not mobile responsive, it’s a truly frustrating experience. Most of these searchers move on to your competitors’ websites and never return to yours. So as you can guess, these are lost leads. But now, …

How Social Media Activity Impacts SEO

The key to website marketing success is search engine optimization, or SEO. Obviously, as a business owner, you want your website to be listed among the top search results when people search for something related to your products or services. While there are many ways to enhance the SEO of your website, it is important to note that social signals …

Local Citations and How They Impact Your Online Visibility

Usually when you hear that you have received a ìcitationî it is a bad thing, but in the online marketing world, the opposite is true. If you own a business and you have heard of or read about citations, you may have been confused about exactly what they are. In simple terms, a citation in the online world refers to …

4 Vital Website Content Tips

A website is made up of three essential components: URL/Hosting, graphics/design, and written content. Many website creators are preoccupied with aesthetics and have a keen eye for design, but not nearly as much concern and dedication is invested in the content. While design is quite important, as it sets the tone and highlights the professionalism of your brand, it is …

4 Valuable Customer Retention Strategies

Even if your business has an established customer base, the only way to continue to grow your business is by keeping your customers interested and happy. These happy customers, in turn, produce more customers by way of positive reviews and word of mouth recommendations – not to mention feeding your bottom line with their repeat business. If you want to …

3 Ways to Ease Into Digital Marketing

Every business that wants to be successful in today’s marketplace must participate in online marketing. We are living in a digital world. Operating in an analog frame of mind will do nothing for perpetuating further success. Stay up with your competition by learning how to ease your way into digital marketing so you can experience all of the benefits it …