5 Tips for Communicating with Your Social Media Audience

If you are a small business owner, establishing a solid social media presence is important. Social media platforms allow you to introduce your services, offer your products, and engage potential, as well as existing customers. However, setting up a social media page is not enough. You need to know how to effectively communicate with your social media audience. 1. Set …

5 Effective Video Marketing Tips & Ideas for Small Businesses

According to the Invodo report, ìVideo Statistics: The Marketerís Summary 2014,î 86.8 million smartphone users watch videos on their devices every day, and 65% of video viewers watch more than three-quarters of a video. Since video seems to be the favored communication style of many consumers, video marketing is an effective tool to get your marketing message across, engage, and …

5 Tips for Writing Online Press Releases To Generate More Local Exposure

Search engines regularly update their algorithms used to index and rank online content. This includes online press releases that you post online. Press releases are a great way to get more eyes on your business. There are some great free and paid press release sites. If you have considered using online press releases to increase exposure to local consumers, here …

How to Track the Results of Your Marketing

Launching a new business is an exciting phase. That feeling of excitement, empowerment, and accomplishment overwhelms you. You feel like you’re about to conquer the world and have it in the palm of your hands. From the moment you got your big, bright idea to the point of having a tangible company is a proud moment for you as an …

4 Killer Mobile Marketing Tips That Are Guaranteed to Increase Your Bottom Line

The next time you visit a public place take a moment to look around and you will see that the one thing almost everyone around you has in common is that they are carrying cellphone and it is always within reach. For this reason, suggestions and tips on how to implement mobile marketing in order to reach more customers is …

Are Your Sales Taking a Nose Dive?

I took a trip this Labor Day Weekend up Northern California to discuss marketing strategy with a client and help them be the most remarkable among their target market and also a little R&R with the family to see the beautiful Bay Area. As I drove up the 5 Freeway both going north and coming back, there are hundreds of …

4 Powerful Ways to Increase Engagement on Facebook

With over one billion active users, Facebook is one of the most if not the most powerful marketing platforms today. It is not at all surprising that most businesses today take advantage of this widespread reach to promote their businesses. However, we all know that simply creating a Facebook page for your business is not enough to get people in …

4 Killer SEO Tips Every Local Business Need

Every business owner wants their website to get the top rank on Google search results. But make no mistake: getting and maintaining the top rank on search engine results requires a lot of hard work. Where there is difficulty, however, opportunity follows. If you are a small business owner who wants to increase your local customer base, here are four …

Google Did What? What You Can Do… (2 of 2)

Earlier in the week, I talked about how Google changed things up in regards to local search results. If you have not read my previous article in this series, please read Part 1. For those of you that were waiting on what to do. If your business has been affected or are a business looking for more customers, pay close …

Google Did What? This Can Doom Your Local Business (1 of 2)

Google Local Can Cause This

This is the first part of a two (2) series blog on recovering from the most recent Google algorithm update that has already affected your business. Local marketing has recently been the most powerful tools used by local businesses to really bring customers and traffic into their doors. Nothing has been more important to local businesses whether you’re a retailer, …