Using Text Message Marketing to Keep Your Customers Coming Back

In todayís technologically advanced world, customers have grown accustomed to instant gratification and can normally get whatever they are looking for with just a click of a button. Additionally, todayís customers are more informed in shopping. Gone are the days of going from store to store in search of a good deal. Instead, customers do their research online and come …

How to Drive Repeat Sales with Email Marketing

There is no shortage out there of companies eager to sell services that promise to boost your reach and extend your market share. The mindset behind these services is the idea that there is nothing more important than new customers are. This makes a kind of intuitive sense, so it is an easy sell. Of course, more customers mean more …

How Social Media Can Send You Hands-Free Referrals

One of the biggest challenges for small, local businesses in the information age is generating a sufficient amount of new customers with little time, costs, or effort. Current customer referrals are one of the major ways businesses increase local traffic through their doors and build their client base. Being successful in specific industries requires utilizing the available resources to create …

How to Establish Expert Status with Content Marketing

Your passion and knowledge about a particular subject will allow you to create rich content for marketing purposes. You can establish an expert status by brainstorming for ideas for content creation, and turning those ideas into blog or article topics. Regardless of your niche and your market, expert content creation is one key factor to building and maintaining a successful …

5 Tips for Responding to Online Negativity

Getting bad online reviews can be bad for business, but it does not mean your business is doomed. How you handle the negative review can say just as much asóif not more thanóthe negative review itself. These tips will help you get more local traffic through your doors and retain these new customers, despite a bad review. Stay Calm No …